As communicators, we have a problem...
Nobody listens like they used to
Now, more than ever, our minds are running from too much noise.
As a society, we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise.
That’s bad news for traditional communication and content creation methods that research is proving don’t just confuse people; they trigger full-blown message rejection.
Cognitive Overload Drowns You Out
Many of us are in states of "Cognitive Overload" from processing so many messages, plus 70,000 thoughts a day, and making 35,000 decisions a day.
We don't take things in the same when in overload.
Biases Cancel Your Message Out
Hundreds of biases silently fight against your best attempts to create understanding and trust.
More than 180 have been mapped that interfere with communication and engagement alone.
The fields of behavioral sciences, neuroscience, and behavioral economics began uncovering fascinating insights into how the human mind responds to communication. We’ve taken that information and used it to make the communication program Aristotle would have killed for.
Imagine having a map of what makes your audience’s minds light up.
Learn more about Neuropsychological Engagement