An Impact audit for your organization can unlock the power of your marketing

Are You Connecting or Confusing?

Is your current communication a few tweaks away from perfect, or a silently triggering a dumpster fire of frustration?

For years we've been helping brands from small start-ups to Fortune 100s bring their communication into alignment with the preference of the non-conscious mind.

Why is it important for communication to engage the non-conscious mind?
Because we make only 5% of our decisions in the conscious mind, and 95% in our non-conscious. A communication system for creating communication that engages both the conscious and non-conscious together increases communication conversion.
Even today, many of the largest brands in the world (working with the world’s top “communication experts”) have some of the most mind-repelling messages out there.
One of the world’s largest life insurance brands audit proved their tagline SCREAMS to customers, DO NOT BUY THIS PRODUCT!
With a single message change, they shifted from accidentally repelling customers, to immediately convincing them of their immediate importance.

Conscious Mind Research

Is Too Limited

There are important things we can learn from research methods that question the conscious mind, such as surveys and focus groups.

But it takes sophisticated medical technology to decode the mind’s deep preferences. 
The good news is that as these technologies become more affordable, market researchers are applying them to test communication stimuli, with shocking results.
What does non-conscious communication research reveal?
They are showing us that most “conscious” research outcomes cannot be trusted.
Because our true response to communication is influenced by factors primarily in our non-conscious mind, research that ignores the non-conscious is inherently limited.
Surveys, focus groups, and town halls, are research methods that question the conscious mind to gather insights. While there is a powerful place for these research methods, as long as only 5% of decisions are made by the conscious mind, we are destined for missteps if strategic decisions and communication are based only on conscious research insights

The Future of Market Research

Measuring what matters most

Our non-conscious preferences are beyond our awareness, and hold the keys to our audience's unfiltered preferences.
Even the best intending research participants cannot share preferences stemming from their non-conscious.
Engagement Science Lab helps businesses test the non-conscious impact of your business and brand communication.


The world’s wealthiest brands have been using non-conscious market research for the last decade to create conversion-oriented content with laser-like accuracy.
That caliber of market research is available for you in a range of forms, from individual research projects, to building your own private non-conscious preference testing and research lab.

Engagement Science Lab

Custom non-conscious research audits

Test the real impact of your communications.

Available in physical or virtual form, an Engagement Science Lab brings together the best combination of cutting-edge non-conscious and conscious research methods specific to your business and audience to support the maximum success of your sales, marketing, and corporate communication.

  • Stop wondering how people are going to react to a message

  • Stop wondering if that ad is going to upset more than connect

  • Stop wondering if those words are the right ones to use

Testing communication against the non-conscious before mass communication release is one of the most powerful ways to minimize misfires, backfire, and backlash.

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