THE BEHAVIORAL COMMUNICATION MOVEMENT
CALLING ALL COMMUNICATORS.
Masterclass On The World's Only Science-Based
System of Engagement
"My Dear Fellow Communicators, Many of us have never been taught what is arguably the most important fundamental of communication."
Read the complete "Modern-Day Communicator's Manifesto", and the Key to Core Comprehension here:
The Way We Engage Is Changing
Science is studying how the mind responds to communication in new ways.
That research is revealing many communication and engagement preferences we did not understand about ourselves before.
After more than 10 years applying this research to the practice of professional communication, the world's first evidence-based communication method has been created:
Neuro-Psychological Engagement (NPE)
There is much to see here. So, take your time, look around, and learn all there is to know about us. We hope you enjoy and take a moment to drop us a line.
Why Is Communication Changing?
It is Too Noisy
We see more than 50,000 message a day. Information is coming from every direction. It is officially too noisy so we engage with communication differently.
Cognitive Overload Blocks You Out
Many of us are in states of "Cognitive Overload" from processing so many messages plus 70,000 thoughts a day, and making 35,000 decisions a day.
We don't take things in the same when in overload.
Biases Cancel You Out
Hundreds of biases silently fight against the best attempts to create understanding and trust.
More than 180 have been mapped that interfere with communication and engagement alone.
5% or 95%
Neuroscience is finding new things about how our minds work.
Turns out we make 5% of decisions in our conscious mind, and 95% in our non-conscious.
Yet communication training typically only teaches ways to engage the conscious, 5% of the mind.
Start speaking to 100% instead.
Your Blueprint for Successful Engagement in 60 Seconds
“Elizabeth has the unique gift of capturing the audience’s attention – all the time. Her presentation skills are top-notch, engaging, and high energy.”
Bernardo Fiol-Costa
President & Founder, Big Think Group
What is NPE?
Neuro-Psychological Engagement
A Method of Behavioral Communication
"Communication that engages both the conscious and non-conscious mind with science-based techniques proven to accelerate agreement and change minds & behavior by limiting the interference of bias, backfire, decision fatigue, and cognitive overload."
Free Strategy Brief
9 Cognitive Messaging Mistakes to Avoid
Why do we tune out and downright dislike some communication? Download your free report on the top 9 messaging mistakes that limit communication results (and what to do about it!).
When Science Meets Communication at Work
Sales & Marketing
You know what to say and how to say it to not only win hearts and minds, but change behavior.
Social Media
Campaigns can consistently ignite passion rather than boredom.
Public Relations
You're on the fastest path to successful positioning and building businesses to positions of authority.
Employee Communication
Consistently creating unity and teamwork is finally possible, even when sharing hard news.
External Communication
Your communication tuned to be pleasing to the mind and wired to succeed, no matter how major or mundane.
Non-Conscious Research
Look beyond what the overwhelmed conscious mind can tell you, and survey your audiences non-conscious measures like changes in skin temperature or facial movements in response to communication stimuli. Why is this so important? Because research shows our non-conscious preferences often conflict with what our conscious mind thinks. Or more simply put, follow conscious mind results alone at your own risk.
Schedule A Consultation
"Training on the latest social media tools come and go. But the hard wiring of our minds does not change. The science of creating communicating to overcome biases will not go away." ~Elizabeth Edwards
Why Design Communication with NPE?
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Engage 100% of the Mind
Design messages to engage the conscious and non-conscious mind simultaneously as the non-conscious mind controls 95% of decision-making
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Maximum Cognitive Overload
Limit the potential for communication to overwhelm and be tuned out
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Limit Bias Interference
Navigate the biases interfering with successful communication processing
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Overcome Decision Fatigue
Construct suggestions and requests to increase consideration and compliance
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Change Minds
Optimize communication to positively affect change in opinions, positions, and beliefs
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Accelerate Agreement
Accelerate understanding and agreement
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Minimize Backfire Effect
Limit the use of communication rejection triggers
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Change Behaviour
Catalyze positive behaviour shifts and change
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Unify Teams
Unify teams with an easy-to-follow framework that produces immediate results
“As an advertising executive, insights from Engagement Science Lab benefited both my client’s results and my own when acting as an extension of their businesses. Because of Elizabeth and her team’s findings, I have personally seen massive revenue growth, including $2.1M in net-new annual revenue and a 780% ROI specific to one client. I highly recommend Engagement Science Lab's strategies to understand your customers and get the results you need.”
Shannon Bankoff
Media Executive, TENGA
Why Is Communication Changing?
It is Too Noisy
We see more than 50,000 message a day. Information is coming from every direction. It is officially too noisy so we engage with communication differently.
Cognitive Overload Blocks You Out
Many of us are in states of "Cognitive Overload" from processing so many messages plus 70,000 thoughts a day, and making 35,000 decisions a day.
We don't take things in the same when in overload.
Biases Cancel You Out
Hundreds of biases silently fight against the best attempts to create understanding and trust.
More than 180 have been mapped that interfere with communication and engagement alone.
5% or 95%
Neuroscience is finding new things about how our minds work.
Turns out we make 5% of decisions in our conscious mind, and 95% in our non-conscious.
Yet communication training typically only teaches ways to engage the conscious, 5% of the mind.
Start speaking to 100% instead.
“As the 2019 PRSA Alaska Chapter president, I encouraged our chapter board to consider Elizabeth as a keynote presenter at our statewide conference last fall. After hearing others’ recommendations, the board knew they had to invite Elizabeth to speak. No one was disappointed! In fact, several attendees stated Elizabeth’s presentation made the entire conference worthwhile. I heard raving feedback about her for the rest of the year, and members of the board have suggested we bring her to Alaska again.”
Kristen Helvey, MBA, APR, President, Helvey Communications
Contact Us
hello@engagementsciencelab.com
Engagement Science Lab
2590 Welton Street, Ste 200, Denver, Colorado 80205, United States
Hours
Monday to Friday: 9:00am - 5:00pm
Saturday and Sunday: By appointment.
“Elizabeth speaks to you and helps you out in a way a longtime mentor might, but rather being all talk, she provides the action steps to back up the plan she’s spelled out with you.”
Taylor Kamnetz
Content Marketing Manager, ReviewPush.com
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