ABOUT US

Engagement Science Lab

Revolutionizing the world of evidence-based communication

How do you create communication
scientifically proven to succeed? 

The fact that no field of study or training based the practice of communication on psychology, behavior, and mind science existentially frustrated Elizabeth Edwards, our founder, in the 1990s.

After serving in The Boeing Company's aerospace communication division and Ogilvy Public Relations' telecommunication division, she founded Volume PR and set out to change that...

  • May, 2001


    Volume PR was started

    The first integrated communication agency in the U.S. with the goal of developing a 360-degree engagement model based on the science of the human mind was founded.

     

    Serving brands of all shapes and sizes, Volume concentrated on technology, telecom, and business-to-business brands.

  • 2003 - Present


    Research, Test, Repeat

    For 15 years, Edwards and her team studied scientific journals at the intersection of communication and human behavior and applied their research to their work.

     

    Whether for Fortune 100 brands or startups, the methods they uncovered universally increased outcomes (and are responsible for Volume PR's mountain of awards).

     

    Then patterns emerged. A network of communication and engagement techniques that differ from conventional teaching proved consistently more effective. These science-directed insights didn't improve communication a little bit; they changed everything.

  • March, 2015


    Sharing the Science

    Edwards began sharing Volume's research - speaking at conferences, training corporate communication professionals and teams, and before long, traveling the globe as a keynote speaker on science-based engagement.

  • Fall, 2017


    Behavioral Communication was created

    How humans perceive and process communication had been remapped by science, but aside from our research, these insights were locked away in pieces and parts across hundreds of research sources.

     

    To do the science justice, a new field of communication was needed - Behavioral Communication - where communication is designed with sensitivity to its science-measured influence on perception and behavior.

  • Fall, 2018


    NeuroPsychological Engagement was born

    Maximum communication success occurs when we engage the conscious and non-conscious mind together.

     

    From the culmination of the research, NeuroPsychological Engagement (NPE) was created as a science-based communication method for engaging 100% of the mind: 

    • Neuro (conscious)
    • Psychological (non-conscious)
    • Engagement
  • May, 2019


    Engagement Science Lab was created

    Where the art and science of communication connect. 
     
    A communication training, research, and strategy firm, Engagement Science Lab opened to provide ethics-based communicators and organizations a science-led approach to all things communication.

  • March, 2021


    NPE Masterclass Begins

    A training system previously limited to major corporations and non-profit teams, the NPE method of communication will now be available to all ethics-based communicators and leaders via an online Masterclass.

Welcome to the
Communication Revolution


Merging the fields of communication, neuroscience, and behavioral science and economics, we created NPE as the world's first science-based method for reliably improving communication outcomes that influence human motivation and behavior.

Meet the Founder

Elizabeth Edwards

Futurist Communicator, Writer, Strategist & Creator of the Behavioral Communication Movement

Globally recognized as a visionary for her lifetime of professional communication accomplishments and the development of the NPE method, Elizabeth is also known for her energetic delivery of thought-provoking, highly relevant, and practical advice.

 

She makes the complex world of human motivation, behavioral communication, and neuroscience relatable and easy to apply through her sold-out keynotes, corporate training series, and online classes.

Sought out by international corporations, professional societies, and communication agencies, Elizabeth trains and leads executives and teams in the successful application of NPE.

 

Celebrated as one of the foremost communication and marketing experts of the new decade, Elizabeth and her companies have won hundreds of marketing, communication, and PR awards. She founded Volume PR in 2001, a celebrated public relations firm, and Engagement Science Lab, the training and application ground for the NPE method and advancing behavioral communication strategies, such as custom non-conscious research labs.

She is amplifying the world of evidence-based communication by training professionals how to evaluate the behavioral and cognitive factors behind consumer decisions and how to integrate these into communication programs that demonstrate results.

Visit my LInkedIn profile to learn more:

A member of Forbes Agency Council, she served as the 2018-19 Public Relations Society of America (PRSA) Technology Communication Section Chair.

 

Prior to founding Volume PR, Elizabeth was with Ogilvy PR and the aerospace division of The Boeing Company. She is a graduate of Pepperdine University.

 

When not rewriting the future of communication textbooks, Elizabeth enjoys the great Colorado outdoors and doing puzzles with her two young boys and their Great Dane, Hazelnut.

Featured in major publications

Forbes

Why Your Current Communication Strategy Is All Wrong— And How To Fix It

Forbes

Three Benefits Of Applying Non-conscious Research To Your Marketing Strategy

Medium

Designed to Divide: Why Mask Messaging Unintentionally Created Chaos, And What We Can Do Differently.

Shannon Bankoff

Media Executive, TEGNA


$2.1M In Net-New Annual Revenue and a 780% ROI

"As an advertising executive, insights from Engagement Science Lab benefitted both my client’s results and my own when acting as an extension of their businesses.

 

Because of Elizabeth and her team’s findings, I have personally seen massive revenue growth, including $2.1M in net-new annual revenue and a 780% ROI specific to one client. I highly recommend Engagement Science Lab's strategies to understand your customers and get the results you need."

Keynote In Action

See Elizabeth Edwards share an introduction to the

Science of Engagement as the Keynote speaker

at the 2019 Women in Business Conference in New York.
 


COMING SOON

The Science of Human Engagement:
Creating Connection in an Age of Noise

How do you tune communication to connect in an age of noise?

Science has proven the most effective communication touches the conscious and non-conscious mind at the same time, but how to reliably do so has been systemically blocked from the practice of professional communication, until now.

In The Science of Human Engagement: Creating Connection in an Age of Noise, Elizabeth Edwards, founder of Engagement Science Lab, Volume PR, and the Behavioral Communication movement, explores how the mind is evolving as noise and information sources multiply, and the opportunity before professional and everyday communicators alike to reorient how we think about talking to exhausted minds.

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